51-30 Chrono - Custom Build affiliate-sale When you've got an X

When you've got an X in the middle of your brand name

We paid homage to this Encinitas institution on this super-soft

the full brim blocks sun and rain

The perfect update to a collection classic with a vintage flavor that feels as good as it looks

battles the bitterest of conditions and looks quite dapper

51-30 Chrono - Custom Build affiliate-sale When you've got an XNothing else quite measures up. Named after the face size (51mm) and water resistant rating (30 ATM), the 51 30 Chrono is the OG oversized watch that birthed a whole style movement. It's the ultimate statement piece, but its pro level chronograph and waterman functionality makes it so much more than a pretty face.