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THE R. J. REYNOLDS FAMILY CHAPTER 4 CAMEL CIGARETTES AND RJR'S LEGACY Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Joe Camel's Ads by Mike Salisbury , Invented in 1974 by British artist Nicholas Price and redesigned in 1988 by designer Mike Salisbury, Joe Camel was the advertising mascot for RJ Reynolds' Camel When smoking looked this cool, it's no wonder kids got hooked. Joe Camel was the kind of guy who didn't need an introduction. He just walked in, lit up, and let the We are not a Cigarette Company by Shantanu Gupta Joe Camel Ethics of Design

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