marlboro cigarette founder The Peculiar Truth about the Man | by Dan Spencer | The Peculiar Truth The Marlboro Man was the

The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the Philip Morris CEO aims for a 'smoke free future' Fortune Marlboro cigarettes are synonymous with the rugged figure who sells them: the Marlboro Man. But the cigarette he smokes was originally marketed to women and takes us from first wave feminism to the An Unfiltered Oral History of the Marlboro Man Robert Bob Norris, the original Marlboro Man, passed away at the age of 90. Chosen for his rugged cowboy image, he later quit the campaign after telling his children he didn't Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan Mild as May. In the early 1950s, when health warnings began to emerge, Philip Morris

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