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Conversion rates as of 14/JUL/2026

Strength Comparison Guide Variant Strength Perception Ideal For Light Smooth / Mild Beginners or light smokers Medium Balanced Regular daily smokers Full Strong / Bold Heavy smokers Canadian Full sits at the highest strength level in the lineup

Japan Tobacco (JT) remains the dominant player with approximately a 61% volume share, followed by Philip Morris Japan (24%) and British American Tobacco (13%)

Where two or more commission bids at the same level are recorded we reserve the right in our absolute discretion to prefer the first bid so made

Several European countries have used the colour as well

Reynolds tried and flailed with EMBRA