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Mayor Leffingwell Doesn't Like Austin Branded Camel Cigarettes KUT Radio, Austin's NPR Station Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Joe Camel was a cartoon character used as the mascot for Camel cigarettes, introduced by R.J. Reynolds Tobacco Company in the late 1980s. The character was designed to give Camel a fun THE R. J. REYNOLDS FAMILY CHAPTER 4 CAMEL CIGARETTES AND RJR'S LEGACY Joe Camel was banned in 1997 after the FDA ruled the character marketed cigarettes directly to children. Within a decade, the campaign had vanished from shelves, walls, and culture entirely. What came A Tobacco CEO Who 'Vapes' Could Alter the Industry WSJ

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