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3J and Supplementary Fig

The Gold Flake cigarettes packet, featuring large-size packaging, reflects vintage tobacco branding

18 October 2010

Melodic Complexity 34 Melodic Complexity: Reflects two factors: the use of notes outside the key and rhythmic syncopation, together capturing how intricate or surprising a melody feels

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Packaging would have used what were then the distinctive red and yellow Ferrari colours.40 ,41 Ferrari's strong association with Marlboro was felt to be due in part to the colour of the Ferrari car (red).42 By 1991, one of Philip Morris Italy's marketing objectives was to attribute to Marlboro some of the positive characteristics of the Ferrari trademark.43 ,44 Between 1997 and 2010, the word Marlboro was included in the Ferrari racing team name ( Scuderia Ferrari Marlboro ), and a Marlboro logo was also incorporated into the team logo