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What they are doing now is really exactly the same as what tobacco companies have been doing over the last 25 years

The consequences of those misconceptions are as predictable as they are depressing: Exclusive cigarette smoking almost doubled between 2019 and 2020 among people who believe that vaping is more harmful than smoking, a finding that, as the authors of the study delicately put it, suggest[s] the need for accurate messaging of relative and absolute product risks. New York Universitys Jennifer Cantrell is one of the rare researchers who sees both sides in this debate: She studies population-level media messaging about tobacco health risks and is a former managing director at the Truth Initiative, which has taken a hard line against vaping

Menthol has deep roots in Black communities

Non-smokers who live or work around smokers inhale the same harmful chemicals as smokers do