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Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Vintage Paper Advertisement: Camel Cigarettes, Smooth Character, 1990 Etsy Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash Joe Camel Cigarette Smoke Joe Camel, The Mascot for Camel Cigarettes (1974 1997) Created by French artist Nicholas Price in 1974, Joe Camel was the face of the tobacco company. It wasn't until 1988 when the advertising JOE CAMEL'SMOOTH CHARACTER' CIGARETTE MASCOTORIGINAL 1989 MAGAZINE PRINT AD eBay

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