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Light up a Torch of Freedom Cigarettes The 'Torches of Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays a propagandist in World War 1 and the nephew of Sigmund Freud Torches of Freedom: Women and Smoking Propaganda Sociological Images Before its harmful effects were known, smoking was taboo for American and European women, even in private. Until the 20th century, smoking had such a strong association with men's command of the Awareness (Part 1) The language of liberation has always sold well. In 1929, women were hired by tobacco PR companies to march down Fifth Avenue with cigarettes held high, calling them torches of freedom. By
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