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The rise in e-cigarette use during 2017-2018 is likely due to the recent popularity of these USB e-cigarettes

By geography, Asia-Pacific represented 59.40% of global volume in 2025, while Africa is projected to register a 7.50% CAGR during 2026-2031

An 'underperform' rating was slapped on the shares, the equivalent of a 'sell' for some brokers, though RBC's share price target was upped to 3,400p from 3,000p

Meanwhile, in the Western Pacific region, the number of smokers peaked at 374 million in 2015 before declining to a projected 357 million by 2030

Requires manufacturers who wish to market a new tobacco product to obtain a marketing order from FDA prior to marketing that new product