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Swedish Match AB, through its flagship ZYN nicotine pouch brand, has established itself as the definitive market leader in the tobacco-free oral nicotine segment, particularly in the United States where ZYN accounts for approximately 62% of all nicotine pouch retail sales as of 2025

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Research shows that the risk of getting sick from smoking is virtually the same whether you smoke low-yield cigarettes or normal cigarettes

Over the last decade, the CBQ Method has reached and helped millions of people quit smoking for good.

PMID 29852054

If youre an adult who currently doesnt use tobacco products, you should stay tobacco-free