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cigarette market last year, compared with 8.1 percent each for Reynolds' top brands, Camel and Pall Mall, according to market research firm Euromonitor International

The taste difference reflects each brand's philosophy

For example: If it turns out that cutting 0.5 grams is not realistic, instead of beating yourself up, adjust your goal to cut back to 0.75 grams

The daily target matters more than the streak counter

Try swapping smoking for: Gum or mints Water or a warm drink A small object to keep your hands busy Prepare for withdrawal symptoms

Use the table above to match your habit, start at that strength, and give it at least two weeks before you evaluate whether you need to adjust