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Introduced in 1988 by R.J. Reynolds, the Joe Camel campaign gave Camel cigarettes a new edge with a cartoon mascot modeled after a 1970s French design. With his shades, smirk, and effortless Tobacco firm Reynolds American to buy Lorillard Tobacco CEO Susan Cameron can't quit Fortune Reynolds American Raises Its Earnings Outlook WSJ Vintage Paper Advertisement: Camel Cigarettes, Smooth Character, 1990 Etsy In 1946, R.J. Reynolds ran a campaign claiming that more doctors smoked Camels than any other cigarette. To support it, they gave doctors free cartons and then asked what they smoked, which
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