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Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs

And I think its important that we keep the focus on menthol cigarettes, Cohn says

Its elegance through simplicity, much like the cigarette itself

Its designed to be as intuitive as picking up a cigarette

Unfortunately, sub-ohm vaping usually requires wrapping your own coils, which can be time-consuming and even dangerous if done improperly

however, any smoker that smokes it won't go back to other brands