ugly cigarette packaging plain packaging, smokers turned off habit — Australia's leading news site for latest headlines In 2012, market researchers in

In 2012, market researchers in Australia set out to find the least attractive colour to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest colour in the The colour Pantone 448 C (brownish colour) was considered so ugly that Australia made it the cigarette packaging colour to deter smokers : r interestingasfuck Plain cigarette packaging has arrived, but will it reduce smoking? Smoking The Guardian Australia unveils ugly cigarette packets in fight against smoking How sludgy olive green became the official colour of cigarettes The Irish Times Graphic health warnings on tobacco products bear the ugly truth

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