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Tobacco Master Settlement Agreement Investment in Diversification of Southern Agriculture Today marks 25 years since the 1998 Tobacco Master Settlement Agreement. This agreement made tobacco companies pay states for healthcare costs caused by tobacco, ended Joe Camel and stopped other ads targeting The Tobacco Settlement In 1994, seven major U.S. tobacco company CEOs testified before Congress and said they did not believe nicotine was addictive. The backlash helped lead to the 1998 Master Settlement Agreement, which forced 20 years later, still unclear whether landmark Texas tobacco settlement was a success Impacts of the Master Settlement Agreement on the tobacco industry Tobacco Control

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