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Bernays' 1929 'Torches of Freedom' campaign for Lucky Strike Torches of Freedom: Photographs of Women Smoking Publicly During the Easter Sunday Parade in 1929 ~ Vintage Everyday Torches of Freedom: Women and Smoking Propaganda Sociological Images The Politics of Puffing St Paul's Girls' School Phil Beard: Lucky People How did a cigarette brand convince women to buy into a whole lifestyle? Episode 2 of #SoftPower breaks down Edward Bernays' "two way street" and why people don't buy products, they buy meaning.
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