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Last but not least, Japan Tobacco Internationals vice president for flagship brands, Andrew Ahern, offered his very own definition with regards to the companys luxury brand, Sobranie: When we speak about luxury, we are referring exclusively to the brand positioning itself among other cigarettes brands. And as luxury becomes ever more omnipresent in the cigarette arena, a unique point of view also needed to come into play

Two critical factors here are price discounting and the dramatic rise of roll-your-own tobacco

From compact 10 cigarette packs to larger 30-stick options, cigarette pack sizes are more than just random numbers but they reflect consumer demand

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