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Some participants felt the ads would not appeal to and may even confuse older smokers who are more established in their brand preferences: I dont see people who have been smoking for a long time, especially in their 40s and 50s, switching to some confusing stuff which they dont quite understand, one participant (male, age 28, menthol preferer) commented about Newport EXP

The entire series also uses the traditional tobacco blend known as American blend

Qasim H, Karim ZA, Rivera JO, Khasawneh FT, Alshbool FZ

The next shoot was even weirder

It also causes impotence

Handmade from sustainable Brown Knotwood, it embodies a commitment to environmental responsibility while delivering a unique aesthetic appeal