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Smokin' Women PRINT Magazine How Lucky Strike Became an Icon of the Feminist Movement Torches of Freedom: How the Cigarette Captured Female America (and Accidentally Created the PR Industry) by James Schechner Medium Blowing Smoke: The Mating of Propaganda and Public Relations John W Harding Edward Bernays and the Birth of Consumerism Propaganda It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He

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