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From the type of paper to the type of lighter, when curating your smoke session consider the small details

Some participants felt the ads would not appeal to and may even confuse older smokers who are more established in their brand preferences: I dont see people who have been smoking for a long time, especially in their 40s and 50s, switching to some confusing stuff which they dont quite understand, one participant (male, age 28, menthol preferer) commented about Newport EXP

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Photographed by Tom Newton.

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