a better tomorrow british american tobacco BAT accelerates its enterprise transformation

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improving understanding, beliefs, and knowledge of health risks

4 We now have what we need to estimate the impact of a hypothetical tobacco CEO who earns $1 million and donates every penny to malaria prevention at the Against Malaria Foundation: Their direct work causes 22,000-165,000 years of healthy life to be lost each year

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Updated on July 7, 2016

A maximum level ban (all forms of advertising, both direct and indirect, and ban on product displays) is associated with a 9% decline in consumption (range 5% 23.5%)