Periodically, people post tobacco ads from the thirties or forties with endorsements from doctors such as: The doctor smokes and recommends Capstan the cigarette for health as well as pleasure! However, considering the strict restrictions worldwide on tobacco advertising today, it may be appropriate to quote a popular line from the categorys own advertising of the swinging seventies: Youve come a long way, baby! This was a line used for Eve cigarettes, designed to lure women smokers
However, smoking cessation progress among adults over 50 has been much slower, which could prolong the public health burden of smoking-related diseases and death
3.2 Potential of introducing plain packaging in the Philippines Both non-smokers and smokers agreed that plain packaging has the potential to reduce the attractiveness and appeal of packs (64.7 and 71.3%), prevent advertisement and promotion of tobacco products (66.7 and 71.5%), reduce the ability of tobacco products to mislead consumers (65.1 and 73.4%), increase the noticeability and effectiveness of the pictorial health warnings (72.3 and 75.5%), increase recall of the pictorial health warnings (72.8 and 78%), affect consumer perceptions of the attractiveness of the tobacco products (67.6 and 74.9%) and their relative safety (67.7 and 73.1%), reduce youth experimentation with the use of tobacco products (64.8 and 72.8%), prevent the use of tobacco brand variants as a promotional tool (65.8 and 71.6%), prevent branding and glamorisation primarily targeted toward youth (68.4 and 74.4%), promote quitting among current users (65.2 and 68.1%), and to more clearly inform consumers about the harmful effects of tobacco use (76 and 80.2%)
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Wagner, Susan
