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Population-level media campaigns: Media campaigns that explicitly reject tobacco industry narratives and display the human suffering associated with tobacco are very effective forms of counter-marketing

Stimulants and depressants have similarities in their risks and long-term effects, but also some differences

Unlike older adults who consider e-cigarettes primarily as a smoking cessation mechanism, young people are often attracted to e-cigarette appeals and trendiness 5

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Overall, participants continued to smoke despite their awareness of the health consequences of getting infected with COVID-19

By promoting a false dichotomy between safe and unsafe forms of smoking, this narrative serves more as a profit-driven distraction than a true public health intervention 8