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Evidence for standardised packaging There have been a large number of experimental studies which have tested the possible effect of standardised packaging using a variety of methods including consumer perceptions, eye-tracking technology, neuroimaging, measures of consumer demand, and behavioural tasks

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Some of them are more widely known than others

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Unlike cigarettes, which have a single taste profile, ZYN gives you choices so you can match your pouch to your mood, preference, or even the time of day