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The Marlboro Man was the iconic face of Marlboro's filtered cigarette campaign, created by ad agency Leo Burnett in the 1950s. Initially launched to rebrand Marlboro as a rugged, masculine choice, the First Versions: Marlboro The Peculiar Truth about the Marlboro Man by Dan Spencer The Peculiar Truth Medium There is no smoke without brands! Graphine branding, brand strategy and brand design Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Marlboro Red A Product That Kills Its Best Customers by Fred Lee The History, Philosophy and Ethics of Design. Medium
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