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Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan Mild as May. In the early 1950s, when health warnings began to emerge, Philip Morris The Most Iconic Rebrand in History (Marlboro) Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society How Wyoming's 'Marlboro Men' Helped Get The World Hooked On Cigarettes Cowboy State Daily Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider The Real Marlboro Man The Atlantic
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