woman cigarette brand The of Distinction – The Center for the Study of Tobacco and Society A brand didn't just change

A brand didn't just change its audience it changed perception forever. Marlboro wasn't always the rugged cowboy symbol we know today. It started as a cigarette for women, positioned around elegance and What brand of cigarettes you smoke says about you : r coolguides Marlboro, which only made cigarettes for women, decided to rebrand itself for men. They knew men love to smoke & would love their cigarettes as they were already mild, aromatic, & less Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Goodbye glamour puss and rugged hero: smokers lose brand identity with plain cigarette packaging

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