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Tobacco companies are savvy about the power of branding Tobacco companies pulled off one of the biggest tricks by making smoking look cool, especially to young people. The American Tobacco Corporation pushed hard with ads, even targeting women by saying smoking Tobacco Companies Targeting Health Professionals Tobacco Tactics 10 Really Bad Things the Tobacco Industry Has Done and Is Doing to Entice Kids to Start Smoking American Lung Association Pushing Cool: Big Tobacco, Racial Marketing and the Untold Story of the Menthol Cigarette' WHYY Cigarette packs are being stripped of advertising around the world. But not in the US. Vox

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