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In terms of market positioning, Lark targets the mid-to-high-end segment, appealing to adult consumers who value quality, smoother flavor, and a more refined smoking experience

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Brands choose drawer packaging when they want: If your brand sells across multiple retail product types, pairing this packaging with Custom Retail Boxes helps keep your overall catalog consistent

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She was deeply inspired by the shock-value of punk - "seeing if one could put a spoke in the system"