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Tobacco and the Media: A Multilevel Perspective Marketing communications involve: Sponsorship Brand merchandising Brand stretching Packaging Point-of-sale promotions Product placement Internet use Loyalty schemes Free samples Tobacco and the Media: A Multilevel Perspective Consumer marketing includes: Pricing Distribution Packaging Product design Tobacco and the Media: A Multilevel Perspective Stakeholder marketing involves image and relationship building activities: Scientific seminars Health warnings Media training Corporate social responsibility Youth prevention Studying the Media and Tobacco Assessing causality in most social science research is a significant challenge

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The filter created a platform that the cigarette companies could build on to increase the deception

[DOI] [PubMed] [Google Scholar] 109

they just weren't publicised