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Created in 1954 by advertising executive Leo Burnett for Philip Morris's Marlboro cigarettes. Originally, Marlboro was marketed as a cigarette for women with the slogan Mild as May. The Marlboro Man campaign Marlboro Facts for Kids Facts about the legend: Marlboro CigsSpot Classic Case Study: Marlboro Repositions for Success Great Ideas for Teaching Marketing The Marlboro Man Phenomenon: How a Cowboy Redefined Cigarette Marketing in the 1950s Brandvertising Come to where the ___ is" by Nancy Friedman Fritinancy
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