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Public Health, 2010;124(7):4126 [cited 2016 Aug 26]

The current study examines how product descriptors influence consumers perceptions of cigarettes, using four classes of brand descriptors as suggested by Hoek et al

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JCI Insight 4 (16), e126551

Given that ECs are at the lower end of the risk continuum [3,4,5,6] and are effective smoking cessation aids [7] among people who are actively trying to quit smoking in the near futureor alternatively, an appealing and lower-risk alternative consumer product for those who are not immediately planning to quit [8]ECs have the potential to substantially reduce smoking-attributable mortality in the population if they displace cigarette smoking, according to simulation modeling studies [9,10,11,12,13]

JK #history #tobacco #health #smoking #RichardNixon #ThisDayinHistory 1970 - President Richard Nixon signs law banning cigarette ads on TV & radio