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It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Women Marched for the right to smoke? UNTOLD HISTORY 1920's history American History Torches of Freedom Wikipedia Torches of Freedom: Women and Smoking Propaganda Sociological Images OPINION: What public relations really means Annenberg Media The Politics of Puffing St Paul's Girls' School
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