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The study 5 conducted in 2010, however, did neither focus on the characteristics of women who smoke in pregnancy nor on the reasons why women do not quit smoking in pregnancy and the target national actions appropriate for them

This series of events highlights how Marlboro was able to overcome adversity and establish itself as one of the most stubborn and trusted products despite its turbulent rise to success

Why is it so difficult for smokers to quit the habit

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Participants Participants recruited into the study were people who self-reported smoking tobacco weekly, aged at least 18 years, who could read English

The key, he said, is for people to keep using these programs and products even after they've stopped using tobacco