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Thick cardboard and rich printing make boxes feel premium

Best wishes, Nick, Cancer Research UK 20 May 2016 Whilst I appreciate and applaud the decision to make packs uncool this alone is not enough.We as nation need to make more effort to dissuade others from smoking

For policymakers, it represents a distraction from products that genuinely drive harm at the population level

The Raw Numbers Before we compare anything, we need to establish how much nicotine each product actually contains

Despite the fact that various tobacco products have been on the market for years, for many people the question remains, What is the difference between a cigarette, cigarillo and cigar?

doi:10.1136/bmj.328.7455.1529