cigarette mascot camel Joe was more than just a mascot—he was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for Joe Camel – The Center

Joe Camel The Center for the Study of Tobacco and Society pmamtraveller (@pmamtraveller): "Joe Camel (also known as Old Joe) was a cartoon advertising mascot for Camel cigarettes, created by R.J. Reynolds Tobacco Company." Joe Camel Cigarette Smoke Meet Joe Camel, The Smooth Character Who Encouraged Children To Smoke Vintage Print Ad Joe Camel cigarettes mascot saxophone 8x10 1994 Joe Camel was a cartoon mascot used in Camel cigarette ads from the late 1980s to 1997. He was shown in scenes acting 'smooth', to make smoking look cool. After major backlash

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