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Pushing Cool: Big Tobacco, Racial Marketing, and the Untold Story of the Menthol Cigarette, Wailoo Marlboro's advertising campaigns became some of the most influential in modern marketing history. In the 1950s, the brand moved away from its earlier image and rebuilt itself around a harsher, more masculine History of nicotine marketing Wikipedia How Big Tobacco used women's equality struggles to sell cigarettes The Center for the Study of Tobacco and Society: How cigarette companies targeted women through advertising The Cancer Letter Minorities & Smoking A History of Marketing Menthol to Minorities The Center for the Study of Tobacco and Society

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