scarlett johansson smoking a cigarette The smoke of Kay Lake (Scarlett Johansson) in The Black Dahlia HAIL, CAESAR ! 2015 Universal

Philip Morris inserts from the 1950s promoted the cigarette that takes the FEAR out of smoking, while a Kent cigarette ad from 1964 claimed that no medical evidence or scientific endorsement has proven any other cigarette to be superior. Bolstered by these claims of protection, filtered cigarettes quickly took over the market amid the influx of new health studies in the 1950s

$29.99 Tags: Kent Cigarettes, Kent, III, 100's, Box

Our medical review process This article has been medically reviewed for factual and up to date information by a Lowdown doctor.

But it also has the potential to be remarkable

Everyone is welcome to smoke and as my son grew up, not only my friends but his would indulge

By the late 20th century, the Marlboro Man was no longer just an ad character