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These products, in addition to the filtered cigarettes the industry had introduced in the 50s, gave the perception of being safer and were marketed with implied promises of reduced risk to health. This 1976 Philip Morris ad, for example, boasted the headline, Twelve year effort ends with unprecedented flavor in low tar smoke. The ad promoted the cigarettes enriched flavor while claiming it delivered the lowest tar levels in smoking today. A BAT document from 1977 revealed the industrys motivations: All work in this area should be directed towards providing consumer reassurance about cigarettes and the smoking habit

researchers dont always agree, and the research suggests things are different in the U.S

Retrieved 4 February 2011

You can simply peel off the strip, apply it to your teeth, and then relax for 30 minutes while it does its job

Robert Barish, vice chancellor for health affairs at UI Health (second from right), and Dr

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