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Less harmful chemicals than conventional cigarettes By heating tobacco, instead of burning it, IQOS emits 95%* less harmful chemicals than conventional cigarettes

Withdrawal from nicotine generally begins within 30 minutes of smoking the last cigarette

It does not try too hard to be overly bold or heavily flavored

The ban of menthol cigarettes follows recommendations based on the research conducted by the Action on Smoking and Health who said 'Research shows that menthol cigarettes makes it easier for children to try smoking and go on to become addicted smokers'

"Evolution of The Roach Clip"

Easy to read raised lettering indicates: BUTT'S ONLY