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Miller Professor of Communication at the Annenberg School, says that these phrases and words can activate beliefs about the brand that are not specifically discussed in the ads themselves, ultimately misleading consumers. While other studies have been conducted about the marketing of NAS cigarettes, this study is one of the first with a rigorous experimental design, allowing for evidence that shows a causal connection between NAS advertising and consumer beliefs

Retrieved July 19, 2013

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It was impossible, said Buitrago, who now heads the consulting firm Strategos BIP

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The sensory profile of a high-end Chinese smoke is often described as creamy and refined, with a noticeable lack of the harsh chemical aftertaste found in mass-produced global brands