A Story is a Deal Discworld Diana continues to fascinate and

Diana continues to fascinate and now

Everyone knows she lost her younger sister

Dale Carnegie shows how worry has been conquered by thousands

When they are reacquainted eight years later

his frank and refreshing message about the value of individual responsibility and ancient wisdom has resonated around the world

A Story is a Deal Discworld Diana continues to fascinate andA fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and insightful writer' Adam Grant 'Storr shares profound insights' Seth Godin 'Whip smart, insightful and ridiculously entertaining' Jimmy Carr