Preserve Shampoo and revitalized rather than dry

and revitalized rather than dry or weighed down

It lathers gently without stripping

sulfate-free

Use consistently for best results

and behaves more manageably

Preserve Shampoo and revitalized rather than dryValery Joseph Preserve Shampoo is a color extending and heat protecting shampoo formulated for all hair types. At its core is Chromohance 113, a proprietary technology that forms a hydrophobic surface on each individual strand, reducing water absorption and slowing the color fading process with every wash. The result is hair that holds onto its tone longer, washes after wash. Color treated hair is especially vulnerable to fading caused by water, heat,