Brand Gap, The AC25 TRANSFORMED has three big goals:

TRANSFORMED has three big goals: First

big-hearted celebration of creativity' - Anna James

René Sel and Charles Duquet

and the surviving members of the gang have found themselves in the presence of the Boss

such as George Clarke's Amazing Spaces

Brand Gap, The AC25 TRANSFORMED has three big goals:THE BRAND GAP is the first book to present a unified theory of brand building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a charismatic branda brand that customers feel is essential to their lives. In an entertaining two hour read youll learn: the new definition of brand the five essential disciplines of brand building how branding is