Making Ads Pay and many other ornaments —

and many other ornaments — important graphics in any commercial artist's resource file

In this exciting

offering applications-oriented results

the author describes in absorbing

In Flappers 2 Rappers

Making Ads Pay and many other ornaments —Why does one ad succeed, while another fails? This classic by a veteran copywriter analyzes hundreds of profitable ads, offering many side by side comparisons between similar but not equally effective ads. These analyses yield principles, procedures, tips, and practical suggestions each tested with decades of experience that can be immediately applied to every medium and style of advertising. During his six decade career at the top advertising firm of