We’re All On This Ride Together Frame:Black Frame - White Mat self-powered tool elevates and embraces

self-powered tool elevates and embraces our humanity

expression and possibilities

I wanted to create an image of an animal wearing a helmet while biking

and this poster took my knack for cuteness to another level

I only caught a glimpse of him

We’re All On This Ride Together Frame:Black Frame - White Mat self-powered tool elevates and embracesABOUT THIS POSTER Rally Cycling's Creative Director, Sam Wiebe, collaborated with talented illustrator and designer Andy Fitzgerald on the poster's concept. Andy did loads of sketching, tying together normal, everyday activities we love with the lycra wearing speed demons of Rally Cycling. A core part of our brand message is that we can all find health and happiness in our own way. Andy's unique illustration talent shines through on this. SPECS INK: 5