Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Author(s): Magagna Jeanne

Author(s): Magagna Jeanne

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Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Author(s): Magagna JeanneBinding: Paperback Description: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second