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Rogers Everett M. - Diffusion Of Innovations 5th Edition - Paperback International Relations Title: Grow Cook Dye WearBinding: Paperback Description: Now in its fifth edition Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book Everett M. Rogers professor and chair of the Department of Communication & Journalism at the University of New Mexico explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty most people seek out