Taylor & Francis Ltd - Sport Media And Mega - Events - Paperback WOLF RECORDS Author(s): Smart Denise

Author(s): Smart Denise

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Taylor & Francis Ltd - Sport Media And Mega - Events - Paperback WOLF RECORDS Author(s): Smart DeniseBinding: Paperback Description: Bringing together many of the most influential scholars in sport and media studies this book examines the diverse ways that media influences our understanding of the world's most important sport events dubbed sports mega events. It sheds new light on how these events have been changed by the media and have in turn adapted to media to further their brand's cultural influence. Focusing on the central concept of